Ouster

Ouster is a leading company in the field of lidar technology. They specialize in developing high-resolution lidar sensors, software, and tools for engineers, roboticists, and researchers. As the technology matured, the digital platform needed to do more than explain features. It needed to reflect the rigor, structure, and clarity of the product itself.

The work focused on creating a system that could hold complexity without amplifying it. A refreshed visual foundation introduced a new colour palette and a refined type system, using Saans for clarity and Aeonik Fono to bring a technical, data-driven tone where precision mattered most. Product 3D renders and consistent art direction helped unify hardware, software, and content into a single visual language.

Every decision was made with scale in mind. The system was designed to extend beyond the website, supporting Ouster’s growing software brands and future products without losing cohesion.

The result is a clearer, more confident platform that feels intentional and precise. One that makes advanced technology easier to navigate today, while laying the groundwork for what comes next.