We helped bring Nutrafol’s new skin-focused brand, Nutrafol Skin, to life by elevating its brand elements and designing a vibrant, cohesive site that seamlessly integrates into Nutrafol’s existing ecosystem. Targeting women with hormone-related skin issues, Nutrafol Skin’s website centers on fostering an emotional connection, emphasizing product details, and telling compelling stories of results. With a colorful, thoughtfully crafted design system, we created a digital experience that effectively supports Nutrafol Skin’s mission and audience.