Accor Hotels – The Biometric Travel Agent

 

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So we set about translating that physical experience into digital one. Rather than using wearable monitors, users’ heart rates are measured via contrast changes in their skin on webcam. They then complete a series of binary tests, fed into our own model to turn those responses into three suggested Accorhotel destinations.

We ended up creating a range of fluid animations and interactive assets to keep the design as intuitive as possible, retaining the blissed out Sci-Fi vibe of the original project.

The challenge here was to both efficiently explain this unusual project to users, and guide them through the testing ground as intuitively as possible. We made sure that a handsome, bespoke, and shareable personalized graphic was the result at the end of the experience too.

Note for the critical minds: Even if you’re sure that you know what you want, you should give the test a try - because we (or, our algorithm) might know even better. Inspiration for your next trip and some interesting insights into your personality are included. 

You probably have used or heard of this little app to find your perfect partner online, so why not swipe right to find your perfect holiday destination.