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Vienna Tourism – Digitizing Viennese Modernism

Wien Tourismus
Concept , Creative Direction , Design , 3D Visualisation , Sound Design , Technical Strategy , Development
1 x Awwwards Site of the Day
1 x FWA of the day
3 x WebAd Gold
2 x ADC Deutschland - Gold
2 x CCA Gold
1 x CCA - Bronze

Modernizing Viennese Modernism

The artwork and architecture of Vienna’s modernism movement are part of the fabric of the city to this day. Celebrating more than a century of Modernism, the Vienna Tourist Board commissioned a brand new microsite.

Designed to be a new online home, digital art gallery, and communication hub for the modernist movement, the site tells the stories of four key artists: Egon Schiele, Gustav Klimt, Koloman Moser, and Otto Wagner. It’s also home to visually striking articles illuminating Vienna’s pioneering fashion and gay scenes of the era.

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We designed the website’s look and feel under the inspiration of the Viennese modernist Wiener Werkstätte, embodying their minimal and spacious look by mixing a stark monochrome grid with cubist ornaments.

However, we also wanted to be sure to handle Viennese Modernism in a way that was both original and distinctly digital. So we deployed a range of experimental and interactive WebGL elements, making it possible to play around with the content in a variety of inventive ways.

You can spin 3D busts of our protagonists, wobble an abstract shape, tour Otto Wagner’s iconic buildings, or send out a personalized animated Klimt postcards – just like in a real gift shop (only better).

The Viennese Modernism website is where information meets discovery and where all these little experiments and beautiful layouted articles bring you back 100 years in time, when Vienna was the creative hub of the world. What an honor to continue with what they started back in the days.

Thomas Lichtblau emoji Thomas Lichtblau Managing Partner & Head of Design
One of many articles that made it onto the site.
Design Leads
Thomas Lichtblau , Matthias Mentasti
Tech Leads
Thomas Ragger , Moriz Büsing
Project Managment
Melissa Graf
Stefan Kernjak , Veerle Davos , Lucas Martin
Manuel Haring
Advertising Agency
Motion Graphics
Sound Design