We started developing a strategic foundation over the course of a series of work sessions -collaborating directly with the internal team and the company’s founder.
Immersing ourselves in each aspect of the company we learned as much as we could, from how the leather is being produced to the history of the brand. From there, we developed a streamlined user experience, and a new strong and personal visual language.
The result is a modern approach to headless e-commerce, allowing for a seamless customer journey from social media platforms such as Instagram or Pinterest into Sabah’s digital property, always focusing on personality and humanity along the way. Simple and effective, resulting in a 100% increase in sales within the first year.