The Ordinary — The Truth Should Be Ordinary

For the launch of GF 15% Solution, we partnered with Uncommon and The Ordinary to create a microsite that challenges the beauty industry's status quo. 'The Truth Should Be Ordinary' is more than a campaign—it's a call for transparency and education. The microsite dives into common skincare myths, demystifies scientific innovation, and empowers users with knowledge. By linking the launch of this groundbreaking product with a platform that promotes clarity and accessibility, we’re making both skincare and the beauty industry more honest and inclusive for everyone.