MARCH: Vibe-coding a tool for purpose and protest

At wild, our design team meets once a month to explore something new. Sometimes it is a tool, sometimes a method, and sometimes it is simply an excuse to sit down together and design.

For March we chose a different focus. International Women’s Day. As designers, as women, and as allies, we wanted to explore how design can support activism. How design can raise awareness of the gender gap. How design can support people to speak up. How design can empower people to collectively demand equal rights.

Protest signs have always been one of the most direct forms of expression. A few words on cardboard can capture frustration, solidarity or hope. But finding the right message is not always easy. And putting in effort to visualize this simply takes time.

So we built a small tool to help.

Meet MARCH

MARCH is a web tool that helps people create protest signs in seconds. You enter a thought, a story or even a daily frustration, and the tool turns it into a bold slogan with a poster ready to print or share online.

The idea is simple. Give people a way to raise their voice on March 8, whether that is in the streets, on social media or anywhere their message can be seen.

Every sign created through the tool also becomes part of a collective protest wall. A growing archive of voices that stand together to demand gender equality.

From idea to prototype in one day

We started the project where many experiments begin these days. In Replit. The team jumped into some light vibe coding and began building the first version of the web app. At the same time we switched to Figma to sketch the interface and define the basic flows. The designs quickly made their way back into the prototype.

Within a short time we had a working tool. Users could enter their message, choose a visual style and generate a poster with a strong slogan.

To create those styles we invited the rest of the design team to join in. Everyone opened WEAVY, a node based AI tool for generating visual content, and started experimenting. In just 45 minutes we had a collection of distinct poster styles. Bold typography, loud colors and visual systems that feel at home on a protest sign. These styles now power the MARCH generator.

A collective protest wall

Every poster generated with the tool is automatically added to a public wall.

The result is a growing collage of statements, frustrations and calls for change. Some are serious. Some are angry. Some are hopeful. Together they tell a larger story about why people still take to the streets for equality.

A small tool with a clear purpose

Projects like this show how quickly ideas can turn into working tools today. Designers who once stopped at mockups are now building real products in a matter of hours. (Developers, you have been warned …)

But the more important takeaway is something else. Tools like this lower the barrier for participation. They give initiatives, communities and activist projects a way to create visibility without needing a large budget or a big technical team.

Sometimes all it takes is a simple idea and a group of motivated people.

Join the MARCH

The MARCH tool will be live from March 6 to March 8. Create a sign, share your message and add your voice to the wall.

Because some messages deserve to be seen. And even more importantly, they deserve to be heard.