- Work
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W / 001 Red Bull: Mind Gamers Platform
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W / 002 Falter’s Inferno
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W / 003 Squarespace: Playing Lynch
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W / 004 110 Prozent: Interactive Magazine
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W / 005 Google: Konterball
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W / 006 Schullin: My Diamond Ring
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W / 007 Keego: A Bottle Made for Sport
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W / 008 Feinkoch: A Recipe Platform
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W / 009 In-Vision Site Redesign
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W / 010 Accor Hotels: Seeker Project
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W / 011 Ujet: The Future of Mobility
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W / 012 Samsung: Do What You Can’t
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W / 013 Four Paws: Ruthless Campaign
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W / 014 Bruegel: An Exhibition Site
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W / 015 200 Years Erste Bank
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W / 016 Expensify Th!$
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W / 017 GetYourGuide Awards
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W / 018 Alzheimer’s Association: Our Stories
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W / 019 Chobani Foodservice
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W / 020 Spotify & SoundGirls: Make it EQL Directory
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W / 021 100 Years of Viennese Modernism
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W / 022 Which One Am I Now Magazine
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W / 040 Moët Hennessy: Volcán Tequila
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W / 046 Sabah Shoes: E-Commerce
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W / 060 H&M x Role Models
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W / 080 Nutrafol: Brand Refresh
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W / 093 Oculus Quest Day
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W / 096 Le Labo: Le Journal Society
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W / 121 Tersa
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W / 145 Transforming Cowboy State Daily
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W / 164 100 years OEBB
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W / 174 IKEA x Cömmunity
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
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N / 009 2 Annual Awwwards Nominations
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N / 010 New campaign for CCA 2020
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N / 014 wild.space.01
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N / 021 How Machine Learning is Changing Digital Marketing
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N / 022 Connect Apple Shortcuts to a Notion Database
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N / 023 Our Roadmap to a 4-Day Work Week
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N / 025 wild.week.01/2023
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N / 029 wild.week.07/2023
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N / 030 wild joins the Residence Network
- Random
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R / 004 Nipple
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R / 007 Supperlüpy
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R / 011 Henry the dog
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
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R / 015 Not good at doing normal things
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R / 015 Mein Honig
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 019 Raphael Loder
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E / 035 Jennifer Bruckberger
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E / 036 Oskar Wild
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E / 038 Simone Glück
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E / 044 Edoardo Lunardi
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E / 052 Monde Marafane
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E / 056 Kerstin Harrer
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E / 058 Eva Landaluce
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E / 060 Tom Schönmann
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E / 061 Susanna Lederhaas
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E / 063 Alex Pagnotta
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E / 064 Miguel Rey
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E / 066 Leandro Madeo
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E / 067 Anna Mitterhauser
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E / 068 Maxime Moulin
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E / 069 Ian MacDougald
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E / 070 Katharina Chalupsky
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E / 071 David Bierbaumer
Playing Lynch – Launching New E-Commerce Features with David Lynch
Designing A Phenomenon
Squarespace wanted to launch a new feature for their E-commerce platform while paying tribute to one of the most influential filmmakers of all time. Naturally, this meant casting John Malkovich to embody David Lynch.
Malkovich acted out iconic scenes and characters from Lynch’s works in a series of impeccably made shorts and stills. Built to be distributed using the new E-commerce feature, the content was also the basis of purchasable photographic prints of Malkovich in costume. An album of Lynchian music by the likes of Karen O and Moby, could also be bought. All benefits were contributed to The David Lynch Foundation.
Aiming to synthesize a cultural moment out of this combination of Lynch, Malkovich, and Squarespace, the online experience was rolled out step by step, and spread virally (including tweets from David Lynch himself).Little hints such as crypted cinemagraphs were hidden on sites like Reddit, Soundcloud and Lynch fan sites that were recognised by the fan base.
Wild’s main task was creating the custom Squarespace theme at the heart of the entire campaign. Besides the dark and Lynchian feel to the layout, undocumented features were hidden on the site – to get those superfans scouring the site – and it worked! Some users even tried to hack it…
The world is as you are, dive within.
John Malkovich impersonated seven iconic characters created by director David Lynch which were captured in films and portraits by legendary director/photographer Sandro. Each character made up a chapter and was released day by day - including original Sandro character portraits that could be purchased as prints.
The campaign ultimately earned 10 million Twitter impressions, 11 thousand Facebook shares, and a total of 166 million earned media impressions.
