You don’t forget the first time someone tosses you the keys. For the Kindred team, that moment never left.

Kindred builds modernized vintage cars. Not replicas. Not restorations. Real classics, re-engineered for today. Updated performance, electric drivetrains, and modern safety. All the charm of a vintage car, none of the trade-offs.

We partnered with Kindred to bring that story online through a phased website launch.

Phase one focused on telling the brand story, introducing the product line, and creating a clear path for pre-orders. The goal was simple; build excitement, establish trust, and give people a reason to believe in something new.

We designed and built the site using a modular system that lets Kindred’s team easily create, update, and grow content over time. It is a flexible structure with a strong visual foundation, balancing clarity with personality.

wild also supported creative and art direction for the site’s content and photography. Every detail, from layout and color to copy tone, was crafted to reflect the same mix of precision and passion that defines the Kindred brand.

Big visuals. Simple navigation. Honest storytelling. The result is a site that feels effortless to use and true to the brand’s spirit.

Phase two continued to evolve the experience with new tools and deeper stories from the people building these cars.

Kindred isn’t just building vehicles. They’re reigniting what it feels like to fall in love with driving.

This site is the start of that journey.