- Work
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W / 001 Red Bull: Mind Gamers Platform
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W / 002 Falter’s Inferno
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W / 003 Squarespace: Playing Lynch
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W / 004 110 Prozent: Interactive Magazine
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W / 005 Google: Konterball
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W / 006 Schullin: My Diamond Ring
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W / 007 Keego: A Bottle Made for Sport
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W / 008 Feinkoch: A Recipe Platform
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W / 009 In-Vision Site Redesign
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W / 010 Accor Hotels: Seeker Project
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W / 011 Ujet: The Future of Mobility
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W / 012 Samsung: Do What You Can’t
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W / 013 Four Paws: Ruthless Campaign
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W / 014 Bruegel: An Exhibition Site
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W / 015 200 Years Erste Bank
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W / 016 Expensify Th!$
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W / 017 GetYourGuide Awards
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W / 018 Alzheimer’s Association: Our Stories
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W / 019 Chobani Foodservice
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W / 020 Spotify & SoundGirls: Make it EQL Directory
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W / 021 100 Years of Viennese Modernism
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W / 022 Which One Am I Now Magazine
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W / 040 Moët Hennessy: Volcán Tequila
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W / 046 Sabah Shoes: E-Commerce
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W / 060 H&M x Role Models
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W / 080 Nutrafol: Brand Refresh
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W / 093 Oculus Quest Day
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W / 096 Le Labo: Le Journal Society
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W / 121 Tersa
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W / 145 Transforming Cowboy State Daily
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W / 164 100 years OEBB
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W / 174 IKEA x Cömmunity
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
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N / 009 2 Annual Awwwards Nominations
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N / 010 New campaign for CCA 2020
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N / 014 wild.space.01
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N / 021 How Machine Learning is Changing Digital Marketing
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N / 022 Connect Apple Shortcuts to a Notion Database
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N / 023 Our Roadmap to a 4-Day Work Week
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N / 025 wild.week.01/2023
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N / 029 wild.week.07/2023
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N / 030 wild joins the Residence Network
- Random
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R / 004 Nipple
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R / 007 Supperlüpy
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R / 011 Henry the dog
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
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R / 015 Not good at doing normal things
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R / 015 Mein Honig
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 019 Raphael Loder
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E / 035 Jennifer Bruckberger
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E / 036 Oskar Wild
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E / 038 Simone Glück
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E / 044 Edoardo Lunardi
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E / 052 Monde Marafane
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E / 056 Kerstin Harrer
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E / 058 Eva Landaluce
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E / 060 Tom Schönmann
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E / 061 Susanna Lederhaas
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E / 063 Alex Pagnotta
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E / 064 Miguel Rey
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E / 066 Leandro Madeo
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E / 067 Anna Mitterhauser
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E / 068 Maxime Moulin
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E / 069 Ian MacDougald
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E / 070 Katharina Chalupsky
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E / 071 David Bierbaumer
Four Paws – A Digital Campaign With A Twist
An Innovative Twist On Charity Campaigning
International animal welfare organisation Four Paws wanted a new online approach to tackling the illegal trade in tigers. Over 90 percent of the world’s tigers have already been lost, with fewer than 4,000 estimated left in the wild. We decided something as ruthless as the illegal tiger trade means getting ruthless with your audience.
Introducing: Ruthless.
We created a brand from scratch selling fictional products such as ‘Tiger Bone Wine’ and ‘Tiger Potency Liquid‘, creating an online presence that could seamlessly integrate with social media and maximize the impact of this important message.
We researched user behaviour to work out the best path through the site. Ultimately clicking on the dummy products sneakily redirects users to a Four Paws site revealing the ugly truth behind the campaign.
Ruthless attracts, intrigues, surprises - and in the end informs users about the important tiger trade petition. All our nicely packaged fake products are a sad reality in Europe - upon click in the Ruthless shop users get to learn more about the tiger trade business and how they can get active and support Four Paws.
Our goal was to gain people's attention by creating a visually beautiful brand that represents the clean aesthetics of lifestyle and health products.
Manuel Haring Design Director
The campaign also extended out beyond the web. A parallel social media campaign was conceived and a pop-up stand went up in a mall in Hamburg, running with the idea of confronting audiences with the cause where they least expect it - while shopping, online or otherwise.
