IPS had outgrown its old digital experience. With a wide service portfolio and a rapidly evolving business, the website needed to do more than “look updated.” It had to make complex offerings feel clear, trustworthy, and easy to navigate.
wild approached the project as a system rebuild. We restructured the information architecture around how people actually search, scan, and decide. Then we wrapped it in a confident visual language, oversized typography, bold color fields, and a clean editorial layout that brings focus to what matters. Navigation, search, and content pathways were designed to move quickly from understanding to action.
The result is a platform that better reflects IPS’s scale, improves clarity across services, and supports faster discovery for customers and partners.