For the Holiday season, we collaborated with Deeplocal and Meta to introduce QUEST DAY. A totally made-up holiday just for the VR-hungry community. A day full of fun and whimsy with drops, inventions, and giveaways for all to love and enjoy. Did we mention free drops?
Given a tight timeline of 4 weeks from concept to launch, Design, Production, and Development overlapped. This required us to commit to a high degree of collaboration, at one point even adapting the campaign website in real-time.
Avoiding malicious actors (bots), while receiving an enormous amount of traffic required precise synching between our custom front end and the seamlessly integrated Shopify store. We strategically implemented a pre-launch phase with 8 drops released every 30 minutes to generate anticipation.
All of which led to some impressive results: