H&M x Role Models - recognising the power of young kids

 

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H&M: Role Models

We worked closely with the campaign branding team to bring this vision to the web. Celebrating the playfulness of childhood, and integrating the campaign artistry and film within the context of an editorial platform. The result is a digital campaign that is kid-friendly and engaging, while also compelling parents to participate. Amplifying untold stories and encouraging meaningful conversation.

An interactive chatbot created a simple and playful way to encourage parents and children to nominate a child as a role model while the campaign gallery became a showcase for all participating kids.