W / 096

Le Journal Society – A digital editorial publication

Le Labo
Concept , Creative Direction , Design , Development

Le Journal Society is an editorial publication by Le Labo, a fragrance brand that believes that the future of luxury lies in craftsmanship.

We collaborated with Le Labo and Overheard to help translate their beautiful physical newspaper into the digital space to support the brand’s vision through interactive storytelling.

Go to website

To achieve that we aimed at keeping the overall aesthetic consistent with the printed version, while enhancing it with playful interactions and subtle interactive animations. 

We were incredibly impressed by wild from the start. They are technically proficient, diligent, smart and inquisitive. They are excellent listeners - and perhaps most importantly, extremely creative. Oh, and they also happen to be really lovely people!

James Webber Head of Content, Overheard Le Labo; Editor, Le Journal.

The result is a digital experience capable of connecting with users in a fun and engaging way.

Project Lead
Matthias Mentasti , Thomas Lichtblau
Project Management
Jennifer Bruckberger
Design Lead
Matthias Mentasti , Thomas Lichtblau
Frederik Hansen
Tech Lead
Oskar Wild , Thomas Ragger
Edoardo Lunardi