- Work
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W / 001 Red Bull: Mind Gamers Platform
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W / 002 Falter’s Inferno
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W / 004 110 Prozent: Interactive Magazine
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W / 005 Google: Konterball
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W / 382 Freaks of Nature – Website
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W / 407 Nutrafol – Brand Refresh
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W / 847 ME – Holiday Campaign
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
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N / 009 2 Annual Awwwards Nominations
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N / 010 New campaign for CCA 2020
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N / 021 How Machine Learning is Changing Digital Marketing
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N / 023 Our Roadmap to a 4-Day Work Week
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N / 025 wild.week.01/2023
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N / 030 wild joins the Residence Network
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R / 015 Not good at doing normal things
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R / 015 Mein Honig
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 019 Raphael Loder
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E / 035 Jennifer Bruckberger
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E / 073 Gabriela Bolboceanu
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E / 075 Amaia Otaola
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E / 077 Adrian Mititelu
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E / 078 Kacper Gałka
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E / 079 Anton Fullerton
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E / 081 Daniel Maslan
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E / 082 Chantell Collins
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E / 083 Michael Leithner
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E / 085 Benedikt Berger
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E / 086 Felix Häusler
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E / 087 Domenico Vale
Red Bull – Building A Platform For Mind Gamers
Bringing Mind Gamers Together
With the creation of Mind Gamers, Red Bull wanted to make their mark on the e-sports market by building a global online hub for mind-challenging games and puzzles.
Our concept envisioned a website where users are able to discover and play these puzzling digital games, built in collaboration with MIT, and aiming to challenge our minds and test our mental skills.
It also serves as a slick online presence for Red Bull’s own live problem-solving tournaments: their Escape Room World Championships and Rubik’s Cube World Cup.
Creating a site that plays to the strengths of the globally recognizable Red Bull brand – while also prioritizing usability and clarity for its users – was central to the brief. So its core look fits in with Red Bull’s global colour scheme and grid layout, tweaked however to give Mind Gamers it own distinct persona within the vast range of Red Bull’s online projects.
Ongoing monthly challenges, two Escape Room and Rubik's Cubes World Championships wouldn't be possible without an interactive well-designed platform that holds everything together.
Adaptable Design System
We developed a fully fleshed-out design system with modular components that got handed over to the Red Bull Design Team, making it easy for them to fully independently build additional pages, events & features. Over the years, the design system grew with every new component and was held up to date by our design system master.
The feel of the site also tries to emphasise these mental challenges, framing Mind Gamers like sports stars, and encouraging users to put their own minds to the test. An ongoing series of handsomely-presented articles on the site augment and explain the experience too, going deep into the world of mind gaming that the site is bringing together.
