Nutrafol – Brand Refresh

Nutrafol is a brand that offers hair growth supplements formulated with natural ingredients, targeting hair thinning and promoting healthier hair growth for both men and women. The products are designed to address underlying causes of hair loss, like stress, hormones, and environmental factors.


To elevate Nutrafol's visual identity and strengthen their position as an industry leader, we launched a comprehensive brand refresh. We introduced an updated color palette, refined typography, and enhanced graphic treatments. Our redesign also includes new guidelines for photography, illustrations, and iconography, along with a streamlined design system—ensuring a unified, high-quality brand experience.