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W / 177 Getty: PST ART
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W / 370 Nutrafol Skin
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W / 382 Freaks of Nature – Website
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W / 407 Nutrafol – Brand Refresh
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- About
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A / 000 About
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N / 001 New Office!
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N / 029 wild.week.07/2023
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N / 030 wild joins the Residence Network
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- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 070 Katharina Chalupsky
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E / 074 Bianca Reis
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E / 075 Amaia Otaola
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E / 077 Adrian Mititelu
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E / 078 Kacper Gałka
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E / 079 Anton Fullerton
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E / 081 Daniel Maslan
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E / 082 Chantell Collins
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E / 083 Michael Leithner
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E / 085 Benedikt Berger
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E / 086 Felix Häusler
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E / 087 Domenico Vale
Chobani Foodservice – Transforming A Food Industry Giant
Transforming Online Food Business
Dreamed up as part of a company-wide process of digital transformation and rebranding, Chobani Foodservice is a new type of B2B website for America’s best selling Greek yogurt brand. The site aims to get chefs and business owners interested in Chobani’s yogurt by serving them up a uniquely well-branded business-to-business experience.
In addition to road-testing rebranding concepts, they wanted to find ways to improve Foodservice’s impact on its target audience of decision-makers in the food industry. We opted to do so by integrating the kind of UX and design acumen normally reserved solely for customer-facing content. This also meant building a site that puts mobile first, maximizing the effect of its impactful visuals even on a smaller screen.
Making a site a “culinary destination”, requires more than just nice food photography. We became a key partner in this long-term rebranding project, collaborating closely with Chobani and providing input and design expertise throughout the process.
We had to come up with a refreshed approach to presenting recipes and food inspiration online, so we decided to focus on creative entry points to accommodate a variety of user goals.
The online tool we ultimately built suggests recipes according to the time-of-day and difficulty of preparation, while nonetheless leaving plenty of space free for Chobani’s vibrant and colorful visual content. This serves users both that instant eye-popping ‘food hit’ and easy access to that all-important word content.
One requirement was to illustrate Chobani's large selection of products that they offer to their B2B customers. Hence, we built a smooth slider that seamlessly navigates you through all their product families - from large multiserve products till smaller single serve items.
