- Work
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W / 001 Red Bull: Mind Gamers Platform
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W / 002 Falter’s Inferno
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W / 003 Squarespace: Playing Lynch
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W / 004 110 Prozent: Interactive Magazine
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W / 005 Google: Konterball
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W / 006 Schullin: My Diamond Ring
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W / 007 Keego: A Bottle Made for Sport
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W / 008 Feinkoch: A Recipe Platform
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W / 009 In-Vision Site Redesign
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W / 010 Accor Hotels: Seeker Project
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W / 011 Ujet: The Future of Mobility
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W / 012 Samsung: Do What You Can’t
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W / 013 Four Paws: Ruthless Campaign
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W / 014 Bruegel: An Exhibition Site
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W / 015 200 Years Erste Bank
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W / 016 Expensify Th!$
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W / 017 GetYourGuide Awards
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W / 018 Alzheimer’s Association: Our Stories
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W / 019 Chobani Foodservice
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W / 020 Spotify & SoundGirls: Make it EQL Directory
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W / 021 100 Years of Viennese Modernism
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W / 022 Which One Am I Now Magazine
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W / 040 Moët Hennessy: Volcán Tequila
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W / 046 Sabah Shoes: E-Commerce
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W / 060 H&M x Role Models
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W / 080 Nutrafol: Brand Refresh
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W / 093 Oculus Quest Day
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W / 096 Le Labo: Le Journal Society
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W / 121 Tersa
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W / 145 Transforming Cowboy State Daily
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W / 164 100 years OEBB
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W / 174 IKEA x Cömmunity
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
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N / 009 2 Annual Awwwards Nominations
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N / 010 New campaign for CCA 2020
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N / 014 wild.space.01
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N / 021 How Machine Learning is Changing Digital Marketing
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N / 022 Connect Apple Shortcuts to a Notion Database
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N / 023 Our Roadmap to a 4-Day Work Week
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N / 025 wild.week.01/2023
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N / 029 wild.week.07/2023
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N / 030 wild joins the Residence Network
- Random
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R / 004 Nipple
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R / 007 Supperlüpy
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R / 011 Henry the dog
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
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R / 015 Not good at doing normal things
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R / 015 Mein Honig
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 019 Raphael Loder
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E / 035 Jennifer Bruckberger
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E / 036 Oskar Wild
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E / 038 Simone Glück
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E / 044 Edoardo Lunardi
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E / 052 Monde Marafane
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E / 056 Kerstin Harrer
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E / 058 Eva Landaluce
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E / 060 Tom Schönmann
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E / 061 Susanna Lederhaas
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E / 063 Alex Pagnotta
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E / 064 Miguel Rey
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E / 066 Leandro Madeo
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E / 067 Anna Mitterhauser
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E / 068 Maxime Moulin
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E / 069 Ian MacDougald
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E / 070 Katharina Chalupsky
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E / 071 David Bierbaumer
Chobani Foodservice – Transforming A Food Industry Giant
Transforming Online Food Business
Dreamed up as part of a company-wide process of digital transformation and rebranding, Chobani Foodservice is a new type of B2B website for America’s best selling Greek yogurt brand. The site aims to get chefs and business owners interested in Chobani’s yogurt by serving them up a uniquely well-branded business-to-business experience.
In addition to road-testing rebranding concepts, they wanted to find ways to improve Foodservice’s impact on its target audience of decision-makers in the food industry. We opted to do so by integrating the kind of UX and design acumen normally reserved solely for customer-facing content. This also meant building a site that puts mobile first, maximizing the effect of its impactful visuals even on a smaller screen.
Making a site a “culinary destination”, requires more than just nice food photography. We became a key partner in this long-term rebranding project, collaborating closely with Chobani and providing input and design expertise throughout the process.
We had to come up with a refreshed approach to presenting recipes and food inspiration online, so we decided to focus on creative entry points to accommodate a variety of user goals.
The online tool we ultimately built suggests recipes according to the time-of-day and difficulty of preparation, while nonetheless leaving plenty of space free for Chobani’s vibrant and colorful visual content. This serves users both that instant eye-popping ‘food hit’ and easy access to that all-important word content.
One requirement was to illustrate Chobani's large selection of products that they offer to their B2B customers. Hence, we built a smooth slider that seamlessly navigates you through all their product families - from large multiserve products till smaller single serve items.
