Freaks of Nature is an e-commerce project for a high-performance skincare brand co-founded by surf champion Kelly Slater, designed specifically for outdoor enthusiasts and athletes. The project involves designing and developing a website that showcases Freaks of Nature's commitment of creating naturally derived, biodegradable products that strengthen, protect, and repair the skin.
We crafted a unique, bold website that reflects Freaks of Nature’s values and emphasizes educating customers on each product’s benefits and the science of skin microbiome health. Alongside the website, we also delivered a comprehensive design system to ensure consistency and flexibility as the brand grows.