IBM - watsonx.data

IBM partnered with VTProDesign and wild to rethink the typical product showcase, creating an immersive kiosk experience centered on watsonx.data, their open data lakehouse platform for AI and analytics.

Designed for use across IBM’s global THINK Tour, the kiosk experience needed to run on standard touchscreen hardware, support gesture-based input, offer localization in multiple languages, and meet accessibility standards. It also had to align with IBM’s Carbon Design System.
VTPro led the creative direction and animation, working closely with IBM to shape the vision and overall experience.

wild designed and developed two integrated WebGL modules within a single, scalable platform. Users are guided through real-world AI scenarios from companies like Edsvärd and Cogniware.

Built for performance and flexibility, the final experience runs offline, supports dynamic content swapping, and scales seamlessly across global event setups, from Vienna to Boston and beyond.