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Kindred - Vintage cars modernized.

UX / UI Design

Back in 2017, one of Austria’s most popular newspapers, Die Presse, started up a sports magazine with a difference. Enter 110%: a magazine with a fresh look and unique feel, focusing on capturing the style, look, and feel of the Austrian sporting world. 110% inhabits a visually striking centre ground between lifestyle and sport magazine, yearning for its content to be presented in a modern way.

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Each cover story was created on-location – out in the woods of Styria, in the Alpine mountains, even marathon running through Vienna – and in a notably spontaneous and freeform creation process. A digital consultant from wild, along with 110%'s copywriters and photographers, travelled out into the field together, formulating the story’s look and feel on the spot.

It was a sustainable and easy-to-repeat solution, with the added advantage of allowing ad content – such as links to online clothing stores and other sponsors – to be integrated seamlessly into the story. Products are showcased throughout the story’s visual side, users being calmly directed towards the opportunity to purchase.

We worked together with the Kindred team to develop a site which celebrates the beauty of classic cars. The result is the website that feels timeless and modern at the same time, while providing a seamless customer experience.

Yuri Levin emoji Yuri Levin Designer