Kindred - Vintage cars modernized.

 

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Kindred

Each cover story was created on-location – out in the woods of Styria, in the Alpine mountains, even marathon running through Vienna – and in a notably spontaneous and freeform creation process. A digital consultant from wild, along with 110%'s copywriters and photographers, travelled out into the field together, formulating the story’s look and feel on the spot.

It was a sustainable and easy-to-repeat solution, with the added advantage of allowing ad content – such as links to online clothing stores and other sponsors – to be integrated seamlessly into the story. Products are showcased throughout the story’s visual side, users being calmly directed towards the opportunity to purchase.